Customer turnover is one of the major challenges for any sports center. Keeping your sports center users satisfied and engaged not only ensures a steady and reliable income stream but also contributes to a positive reputation and attracts new customers. However, to achieve excellent customer loyalty at your sports center, you need two things: analysis and strategic planning. In this article, we will focus on the former and how Resasports can assist you in achieving higher customer retention rates at your sports center.
What is customer loyalty in a sports centre?
Customer loyalty in a sports center refers to the process of ensuring that current customers remain engaged and satisfied with the services and activities offered, thereby reducing the likelihood of them considering switching to another sports center. It is a strategic process that involves various actions aimed at establishing a long-lasting customer-club relationship.
Loyalty goes beyond mere temporary customer satisfaction; it involves creating a complete and positive experience for the user throughout their time at our sports center, both inside and outside of it. In addition to aspects such as the offerings, customer service, and communication, it also entails fostering a sense of belonging to the sports center.
To achieve this loyalty, it is necessary to implement effective strategies that not only design actions but also allow for measurement and analysis. This evaluation over time helps us improve our customer retention rates.
How to Improve Customer Loyalty in Your Sports Centre with Resasports Reports
Resasports is a sports centre management software that offers a comprehensive set of reports. These reports provide valuable data to help us manage and monitor our sports centre effectively.
Among these reports, there are several that assist in analyzing our customer loyalty rate, enabling us to establish strategies and actions to enhance customer experience, satisfaction, and ultimately, their loyalty.
In this article, we will focus on the four fundamental reports to analyze when creating a loyalty action plan. However, Resasports offers numerous reports tailored to different types of centres and specific loyalty objectives. Don’t hesitate to ask for further information.
1.New Registered Users Report
The New Registered Users report is a fundamental sports management tool provided by Resasports for sports centers. This report offers up-to-date data on the number of new customers who have registered at the center during a specific time period.
With this information, you will be able to evaluate the impact of your marketing and promotion strategies, as well as the effectiveness of campaigns to attract new customers.
With this report, we will be able to act with specific loyalty actions on newly registered users.
2. Age-Based Users Report
Another essential report that Resasports offers to enhance customer loyalty in your sports center is the “Age-Based Users Report.”
This report provides you with a detailed segmentation of your customers based on their age. By knowing this information, you can map out your users and quickly identify the age groups that are most representative of your sports center. This allows you to tailor your services and activities accordingly.
By offering specific activities and offers for the predominant age groups, you can implement customer loyalty strategies in your sports center that will help retain these users. You can adjust class and activity schedules based on each group’s preferences and offer more targeted experiences.
3. Monthly Bookings Report
The “Bookings” report from Resasports offers a comprehensive overview of the booking dynamics in your sports center, divided into two key categories: “Facility Bookings” and “Activity Bookings.” These reports provide you with a detailed insight into user preferences, which will greatly assist you in establishing actions for customer loyalty.
With the “Facility Bookings” report, if your sports center offers courts and rooms available for user reservations, you can see which resources are the most booked and identify peak and off-peak demand times. This allows you to adjust prices to accommodate lower-demand periods while limiting user bookings during peak times, ensuring a good rotation of customers in reservations and enhancing their experience.
On the other hand, with the “Activity Bookings” report, you can analyze the most popular activities among your users and their corresponding schedules, allowing you to increase the availability of those activities. Additionally, in this report, you can identify which coach has the highest booking rate, which can be a useful indicator to evaluate the quality and appeal of their classes.
4. At-Risk Users Report
The “At-Risk Users” report is a tool provided by Resasports that helps prevent customer loss and, in turn, strengthens customer loyalty.
This report is divided into two categories based on the type of center:
The “Users who have not logged into the application between two dates” report refers to those users who have not logged into the Resasports app or your custom app, indicating that they have not visited the sports center within a specific time frame. This allows you to identify users who may have lost interest in the center and take specific actions to re-engage them.
On the other hand, the “users without bookings between two dates” report allows you to identify customers who have not made any reservations within a certain period, and thus, might be at risk of leaving the center.
By proactively addressing at-risk users, you can implement strategies to regain their interest and loyalty, thereby strengthening the relationship with the center and preventing potential loss of customers.
These reports are just one example of how analyzing data correctly can help you establish customer loyalty strategies and actions in your sports center. To make the most of these reports, it’s important to have clear objectives, determine how to measure them, and continuously analyze the data. With the assistance of Resasports, you can make data-driven decisions, identify areas for improvement, and design more effective and tailored strategies for your sports center.
