The basic digital tools that every fitness centre should have

Mar 27, 2023 | Sports management, Sports management

Did you know that the gym sector is experiencing a technological revolution? That’s right! Before, technological advances were timid in this sector, but now everything has changed! There are a lot of resources that you can use in your sports centre to attract more users and improve their experience. And the best part is that these advances are here to stay! Do you want to know what these tools are? Keep reading!


The tools you need to attract, engage and retain customers in your sports centre


What do customers look for in a sports centre? Obviously, they demand good facilities and a variety of machines. But that is something that almost all gyms have. So what can you offer them that makes you different? We suggest that you rely on technology, especially through these essential resources.

1.Apps to improve interaction

Apps have become the biggest ally for sports establishments in overcoming the restrictions imposed by the pandemic. In this respect, they have proven to be very effective in attracting customers. The key is in the image, as it gives the appearance of a professional business that accompanies its athletes at all times.

On the other hand, the usability of apps makes them essential. This way, each user receives online training sessions, requests exercise routines or books a time slot for their favourite classes. In addition to this, we recommend that you personalise as much as possible. Your app will make leaps and bounds if your visitors have their own account.


2. Social networks, ideal for connecting with the public of your sports centre

Social media has established itself as the best way to connect with the public in the 21st century. It is a more personal and informal way to generate leads and communicate with your customers to improve their experience. The key is to create a virtual environment where many people can access your content

The most common social networks, such as Facebook, Instagram or Twitter, are ideal for positioning your website. Our advice is to interact with your users whenever possible. Of course, it is essential that you reply to their private messages and keep your profile updated at least weekly.

In addition, by having a community on social media, you can keep up to date with trends in the fitness world and include them in your centre to attract new users. If you want to keep up to date, take a look at this article: 10 New trends in the world of fitness and gyms.

3. Website, the basics of a 21st century sports centre

Until some time ago, websites were the differentiating factor most used by all types of businesses. Today, however, they are no longer synonymous with distinction, but have become an indispensable element. A gym that does not have an internet site gives an outdated image that is hard to trust.

Thanks to the website, your visitors have the option to carry out app-like interactions, such as booking appointments. It is ideal for attracting undecided people who are not sure whether to sign up to your centre or to one in general. It is therefore a perfect resource for attracting audiences, especially those that are more difficult to reach through traditional channels.

4. Blogs to share content of interest

As you may already know, many newcomers to the world of fitness are somewhat “lost”. This is understandable, as the names of exercises, routines and machines are often confusing at first. However, you have the opportunity to turn this consumer weakness into your greatest strength.

If you create an official blog where you explain all the concepts, routines and basic training, your leads will feel supported. As a result, they will choose your option over others that haven’t offered them anything. We recommend that you create your own content, both textual (articles) and multimedia (images or videos).

5. Management software

We have left the most important digital tool of our time until last. In an era marked by restrictions and regulations, it is essential to have management software.

The organisation of a sports facility has become more complicated due to capacity limitations, disinfection plans, etc. It is precisely in this chaos that technology comes into play.

Management tools also help to improve the profitability of the business. In this sense, they help you to learn about the demand or uptake of a complementary activity or service. It is also possible to receive suggestions from your visitors in order to find out about how to improve the fitness centre

Remember when we talked about how apps can be useful? You will be interested to know that you can connect them to the software to interact with your customers. By doing do, it is easier to create routines or diets and share them through this channel. Undoubtedly, your best option to gain the loyalty of users who, today more than ever, are looking for facilities that are well organised.

In short, these tools are the best allies for your sports centre if you want to consolidate your position in the sector. The key is to make good use of new technologies and put them at the service of your business. The technological revolution has arrived without waiting for anyone, and it is up to you to use it to attract and retain your users.

Te puede interesar…