If you are responsible for a gym, it is essential that you be aware of the importance of treating your customers as well as possible; after all, they are the ones who make it possible for the centre to function properly month after month. And, as we all know, time is money: both yours and that of the users of your centre. That’s why it’s essential for you to take measures to reduce the wait time of customers at your centre. Here are some guidelines on how to achieve this.
Gym management strategies to optimise your customers’ wait time
We are all aware that when we enter any shop or establishment where there is customer service, we will have to wait a reasonable amount of time until we are attended. But, if you notice that the process takes a long time every now and again, it is essential for you to start using strategies so that your business is not affected by unhappy customers who are tired of waiting their turn.
You must find the right way to make their experience at your gym rewarding, so that they leave your centre with the feeling that they have chosen the best place to train. To help you in this process, here are some interesting measures that you can implement in your sports centre:
- Think about the periods when your centre has the most registrations or is visited by the most customers, so that you can plan ahead to hire more staff for the future.
- Be creative and provide users with entertaining alternatives to make their wait time more enjoyable. For example, you can put up a TV or place informational leaflets at the entrance so that your customers discover what your centre can do for them.
- Take advantage of the different turn management techniques available to you to create a system that works for your business. You can opt for a single queue or a numbered turn management system.
- Be proactive and always have staff ready to cover an influx of customers, no matter what time of day it is or type of service is needed.
- Opt for a customised application made by professionals to have maximum control over both the customers present and the employees. This way you can optimise your time and achieve a friendlier and more satisfactory relationship with your customers. This is key to maintaining the success of your business.
Why design a custom system at your centre?
One of the basic points to bear in mind in this regard is that the more simplified and concise your dealings with your customers are, the faster you will be able to attend everyone. In addition, your gym members will be able to take full control of their training and get an appropriate and quick response to any problems that may arise.
For example, in order to save time and resources, you can use your smartphone and a special application created for this purpose to check and modify training schedules or to notify users when classes are cancelled for any reason.
You can also create lists with the customers who are going to do the different activities, make reservations or payments online, assign reservation tickets for perfect organisation, and even create a private area for employees. You can also notify customers of openings in classes, inform them about new training activities, and send them any other potentially interesting news.
What’s more, if you wish, you can create a community so that users can register and have a personal profile. This is very useful for facilitating communication both with your centre and among the users themselves. This way, you can get to know them a little better and find out what their sports preferences are, as well as other factors to be taken into account when running your gym.
This will make it much easier to make decisions aimed at building customer loyalty and capturing the attention of many other first-time visitors to your centre. Bear in mind that this will reduce the wait time when using each of the services you make available to your users. And, as a result, you will be able to surpass your competitors.
As you have seen, the wait time of your customers can be a decisive factor in the management of your gym. To gain their trust, you must offer them a top-notch, professional user experiences every time they visit the centre or need help. Think carefully and ask yourself: why would they switch if competing centres can’t offer better services?
