If you manage a sports centre, you know that September brings a significant workload as members and potential new clients return to their fitness routines after the summer break. This period is a fantastic opportunity to give your sports centre a boost, attract new members, and ensure everyone feels motivated and welcome.
Preparing your sports centre for this post-summer return requires some organisation and attention to detail. In this article, we present a comprehensive checklist to get your sports centre ready to welcome everyone back after the summer. Let’s make sure everything is in place to start the season on the right foot!
1. Facility and Equipment Optimisation
☐Equipment and Material Inspection
Before the influx of new members, ensure that all the equipment in your sports centre is ready to go. Inspect the gym, machines, and other gear, and repair anything necessary to avoid issues when classes begin.
☐Facility Cleaning and Maintenance
Clean all facilities and disinfect areas such as bathrooms and showers. Having your centre spotless and ready will help your members feel comfortable returning to their workouts, and it will also create a positive impression on new potential clients.
☐Inventory Control
Keep an eye on your stock of products and materials for your users to ensure nothing is missing. With Resasports, you can easily manage the inventory of your point of sale. This way, you’ll never run out of drinks, bars, or materials your users might need.
2. Improve Member Management and Experience
☐Registration Process Optimisation
Make sure the registration process at your sports centre is as simple and quick as possible. Review your system so that new members can sign up and pay without issues, whether online or in the gym. A smooth and easy process can make all the difference in attracting new clients and making them feel welcome from the start. Set up our new “Quick Sign-Up” feature to simplify your customer registration.
☐Fee Updates
September is the perfect time to review and adjust your fees. Check that your prices and subscriptions are up to date and reflect the promotions you want to offer in September. With Resasports, you can easily manage these updates and ensure the information is correct at all times.
☐Communication Process with New Members
Effective communication with your new members is crucial to ensuring their loyalty from the beginning. Send them emails with their app passwords, gym rules, and use news updates to keep them informed. With Resasports, you can handle this and much more. Here are 5 emails your sports centre members will open.
3. Prepare Your Staff
☐Staff Training
As the workload increases significantly during this period, it’s crucial that your team is ready to welcome all the new sign-ups. Organise training sessions to update staff on new policies, procedures, and any changes in gym operations. This will help ensure everyone is aligned and ready to offer the best possible service.
☐Class and Schedule Planning
Review your peak hours and plan your September schedule accordingly. Knowing when your centre is busiest is vital to meet the demand. With Resasports, you can identify peak hours and adjust the activity schedule and staff hours accordingly.
☐Customer Service Protocols
Customer service is key, so establish clear protocols for your staff to handle any situation effectively. Make sure everyone knows how to interact with members, answer their questions, and solve problems quickly. Good communication and friendly service can make your members feel valued and well-cared for.
4. Marketing Strategies and Member Acquisition
☐Special Offers and Promotions
September is a great time to create offers and promotions that attract new members. Offering discounts on registration, free fees, or other promotions can draw more people to your sports centre. Be sure to promote these offers on your social media, website, and in the gym itself to capture everyone’s attention. We recommend reading 4 ideas to promote your sports centre.
☐Referral Programme
Get your current members to help you attract new clients! Implement a referral programme where members can recommend friends or family in exchange for benefits, such as discounts on their next fee or free classes. This is an excellent way to leverage personal recommendations, which are often very effective.
☐Printing Flyers, Posters…
Ensure you have all the printed materials you need, such as flyers, posters, etc., to help close sales when clients visit your sports centre. Make sure these materials are attractive and contain all the necessary information about your offers and services.
With good preparation and the use of effective tools like Resasports, you’ll be ready to welcome your members with open arms and start September on the right foot. Take advantage of this opportunity to make your gym stand out and offer an incredible experience to everyone!
