3 financial habits practiced by successful yoga studio owners

Mar 18, 2024 | Sports management

To own a yoga studio is to immerse yourself in a universe of serenity and well-being. However, appearances can be deceiving and a yoga studio owner like you faces a very important and difficult challenge in equal parts: financial management.

Beyond classes, successful yoga studio owners understand the importance of cultivating solid financial habits. In this article, we’ll look at three essential habits that will guide you to financial success in the yoga industry. Let’s go!

3 financial habits for owning a successful yoga studio

1. Diversify sources of income

This is one of the key financial habits par excellence. Although yoga classes generate money and subscriptions from users are your main source of income, it is important to get income from other places as well to ensure stability and strength. This way, you reduce risks during low attendance periods such as summer or Christmas.

Some ways to diversify income sources are:

    • Workshops and Events: Teaching specialised classes on meditation, mindfulness and yoga for specific groups can attract new customers and generate additional income. These specific groups include pregnant women and older people.
    • Instructor Training Programmes: Providing training or courses for yoga instructors increases income and enhances the reputation of the studio. It also contributes to the professional development of the yoga community.
    • Retreats and Immersions: Organising yoga retreats, immersions or destination retreats allows studio owners to offer unique experiences to their clients while generating significant income from retreat fees.
    • Product Sales: Think about selling yoga-related products such as yoga mats, clothing, accessories or props. You can also partner with clothing brands to sell their products in your studio for a commission.
    • Online offerings: Developing and selling online courses, memberships or digital content (e.g. yoga videos, tutorials, guided meditations) can extend the studio’s reach beyond its physical location and attract customers from around the world.

By diversifying your revenue streams, you can grow your yoga studio without putting so much pressure on your users and have long-term stability. If you want to know more about how to increase your yoga studio’s revenue, take a look at this article: How to increase your gym’s revenue: 3 effective strategies.

 2. Set financial goals

Setting clear and measurable financial goals (i.e. SMART goals) is important for long-term success because they serve as a guide and focus for you as a yoga studio owner and for your team, knowing what they need to achieve.

These objectives may include making more money, increasing profits, reducing costs or saving for growth, but they should be as concrete as possible.

Here is an overview of the types of financial objectives to give you an idea:

    • Revenue Targets: Setting revenue targets helps yoga studio owners quantify their revenue goals and measure their progress over time. Setting revenue targets helps to increase overall revenue. It also helps to achieve sales targets and increase revenue from specific sources. In addition, it provides motivation and accountability.
    • Profit Margin: Calculating and monitoring profit margins allows yoga studio owners to assess the profitability of their business operations. By tracking expenses, revenues and profit margins for each revenue source, they can identify areas for improvement, optimise pricing strategies and maximise profitability.
    • Expense Budgets: Establishing expense budgets helps yoga studio owners control costs and manage cash flow effectively. They should organise expenses (e.g. rent, utilities, marketing, payroll) and set budget limits for each category. In this way, they can control spending, identify opportunities to reduce costs and ensure that expenses stay within budget.
    • Investment Objectives: Setting investment objectives allows yoga studio owners to plan for future growth and expansion. Having clear investment goals helps to prioritise spending and strategically allocate resources for studio improvements, marketing, staff training and new revenue opportunities.

Setting and following financial goals keeps you focused, motivated and proactive in managing your finances for growth and sustainability.

 3. Use a management software as a yoga studio owner

In today’s digital age, technology plays a crucial role in optimising time. Successful yoga studio owners know that using management software completely changes the user experience in their studio, as well as making it much easier to manage the studio in general.

This is how Resasports helps yoga studio owners:

    • Online booking systems: Implementing online booking systems allows users to conveniently schedule and pay for classes from within the application. By offering online booking options, yoga studio owners simplify the registration process, reduce administrative costs and create a seamless experience for users.
    • Automatic Renewals: Setting up recurring billing systems automates the collection of membership fees, class fees or subscription payments. This provides a smooth and convenient payment experience for users. By ensuring timely and consistent cash flow, the administrative burden associated with manual billing and collection is reduced.
    • Reporting: With Resasports, you can analyse every detail of your studio. For example, not only calculate the retention formula, but also extract data and identify people who may be at risk of leaving, take action with them and prevent their departure, as well as identify which people go to your yoga studio the most.

What do I need to open a yoga studio?

Owning a yoga studio is an exciting journey, but planning and overview of the studio in all its aspects is essential. Let’s take a look at the initial and basic steps if you are thinking of becoming a yoga studio owner:

Identify your niche and target audience

Before opening your yoga studio, take the time to identify your niche and the type of audience you want to target. For this it is important that you define your ideal client, there can be as many as the number of user profiles you want to attract.

Also think about what distinguishes your yoga studio from others. Don’t get sidetracked by whether you are going to offer hot yoga, aerial yoga or whether your users will be beginners or experienced. You need to understand your niche first because it will help you tailor your services to attract the right clientele.

Have a good business plan

A well thought-out business plan is essential to guide the growth and development of your yoga studio and help you make decisions. Outline your mission, vision, objectives, target market, competitor analysis, marketing strategies and financial projections. Make sure you detail each point as much as possible because it will be your roadmap and will help you get investors or partnerships as well.

Having a good sales process and a strong community is the foundation of your yoga studio. Learn the fundamental steps with this guide: How to build a sales process and community in your yoga studio.

Hire qualified instructors

Yoga instructors are important to your studio and affect the quality of your users’ experiences. Look for experienced yoga instructors who align with the values, philosophy and image you want for your yoga studio.

When interviewing them, don’t just look at their training or experience. Think about what qualities you would like them to have, what personality traits are important to you as a yoga studio owner. An interesting idea that you can include in your recruitment process is to have candidates do a trial class with you. This way you can see in practice what their teaching style is like.

It is also important that you invest in training and, ultimately, continuous development for your staff. Ensuring high quality classes should be your main goal.

Design effective marketing strategies

Marketing is essential to attract users and grow your yoga studio. Include a detailed marketing plan in your business plan to define the strategies you will use to reach your target audience.

Think about strategies such as social media content, web optimisation, email marketing and local advertising to promote your studio and increase your reach by targeting your ideal potential clients.

Designing a marketing strategy that really works is not easy. But with this article, it will be a little easier: 6 marketing strategies that work– take a look!



Whether you’re an experienced yoga studio owner or an entrepreneur looking to start your own yoga studio, you shouldn’t miss out on getting to know all the Resasports features that will help you grow your studio in the long run. Request your free demo now!


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