Managing a gym or sports club is not just about scheduling classes and opening the doors. Every day, there are decisions to be made: which promotions to launch, which activities to reinforce, or which users to focus on for retention. And many times, the information you need is scattered across different apps, manual reports, or user lists that may not even be up to date… does that sound familiar?
To help you make decisions in a simpler and more strategic way, at Resasports we have developed a new feature: KPIs + Audiences, designed to give you clear, segmented data in real time, without manual calculations or external reports.
What is the KPI Dashboard?
It is a visual panel that displays the key metrics of your sports center: new sign-ups, cancellations, revenue, member retention, LTV, churn, and much more. All in real time, with the option to filter by dates or specific audiences.
With it, you can quickly identify opportunities and risks and make decisions based on real data.
And what do Audiences add?
Audiences allows you to automatically segment your users based on criteria you define: age, attendance frequency, sign-up date, or any other relevant parameter. This means you no longer work with static lists that quickly become outdated, but with groups that update themselves and can be used for campaigns, analysis, or specific actions.
Let’s put it into context. Imagine that…
- In January, you notice that most new sign-ups for yoga classes are women aged 30–45 → segment this group with Audiences and send personalized campaigns to retain them.
- Members who book padel courts weekly have a higher LTV → with the KPI Dashboard, you can identify who generates the most revenue and create exclusive offers just for them.
- You notice that users of the Tuesday spinning class show a higher churn rate → filter this segment and launch specific actions before they cancel their membership.
These are just a few examples of how to move from scattered data to concrete strategic decisions.
How does using KPIs + Audiences benefit you?
- Decisions based on real data, not assumptions.
- Automatic user segmentation that saves time.
- Greater member loyalty and retention.
- Faster detection of opportunities and risks.
- All your information in one place.
With KPIs + Audiences by Resasports, you’ll have all the information you need to grow your center efficiently. Your decisions will be faster, your campaigns more effective, and your users more satisfied.
Discover how it can help you optimize your daily operations and enhance your members’ experience.
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