{"id":27890,"date":"2025-09-08T08:59:31","date_gmt":"2025-09-08T07:59:31","guid":{"rendered":"https:\/\/resasports.com\/blog\/kpis-audiencias-para-gestionar-tu-centro-deportivo\/"},"modified":"2026-01-15T10:28:32","modified_gmt":"2026-01-15T09:28:32","slug":"kpis-and-audiences-to-manage-your-sports-center","status":"publish","type":"post","link":"https:\/\/resasports.com\/en\/blog\/kpis-and-audiences-to-manage-your-sports-center\/","title":{"rendered":"How Resasports\u2019 KPIs and Audiences improve the management of your sports center"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-71px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"margin: 0in; font-family: 'Open Sans'; font-size: 11.0pt;\">Managing a gym or sports club is not just about scheduling classes and opening the doors. Every day, there are decisions to be made: which promotions to launch, which activities to reinforce, or which users to focus on for retention. And many times, the information you need is scattered across different apps, manual reports, or user lists that may not even be up to date\u2026 does that sound familiar?<\/p>\n<p style=\"margin: 0in; font-family: 'Open Sans'; font-size: 11.0pt;\">To help you make decisions in a simpler and more strategic way, at <strong>Resasports<\/strong> we have developed a new feature: <strong>KPIs + Audiences,<\/strong> designed to give you clear, segmented data in real time, without manual calculations or external reports.<\/p>\n<h2><span style=\"font-weight: bold; color: #098558;\">What is the KPI Dashboard?<\/span><\/h2>\n<p><span style=\"font-weight: bold; color: #098558;\"><\/span><\/p>\n<p style=\"margin: 0in; font-family: 'Open Sans'; font-size: 11.0pt;\">It is a visual panel that displays the key metrics of your sports center: new sign-ups, cancellations, revenue, member retention, LTV, churn, and much more. All in real time, with the option to filter by dates or specific audiences.<br \/>With it, you can quickly identify opportunities and risks and make decisions based on real data.<\/p>\n<h2><span style=\"font-weight: bold; color: #098558;\">And what do Audiences add?<\/span><\/h2>\n<p><span style=\"font-weight: bold; color: #098558;\"><\/span><\/p>\n<p style=\"margin: 0in; font-family: 'Open Sans'; font-size: 11.0pt;\">Audiences allows you to automatically segment your users based on criteria you define: age, attendance frequency, sign-up date, or any other relevant parameter. This means you no longer work with static lists that quickly become outdated, but with <strong>groups that update themselves<\/strong> and can be used for campaigns, analysis, or specific actions.<\/p>\n<h3><span style=\"font-weight: bold; color: #098558;\">Let\u2019s put it into context. Imagine that\u2026<\/span><\/h3>\n<p><span style=\"font-weight: bold; color: #098558;\"><\/span><\/p>\n<ul>\n<li style=\"font-family: 'Open Sans'; font-size: 11pt;\">In January, you notice that most new sign-ups for yoga classes are women aged 30\u201345 \u2192 segment this group with Audiences and send personalized campaigns to retain them.<\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 11pt;\">Members who book padel courts weekly have a higher LTV \u2192 with the KPI Dashboard, you can identify who generates the most revenue and create exclusive offers just for them.<\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 11pt;\">You notice that users of the Tuesday spinning class show a higher churn rate \u2192 filter this segment and launch specific actions before they cancel their membership.<\/li>\n<\/ul>\n<p style=\"margin: 0in; font-family: 'Open Sans'; font-size: 11.0pt;\">These are just a few examples of how to <strong>move from scattered data to concrete strategic decisions.<\/strong><\/p>\n<h2><span style=\"font-weight: bold; color: #098558;\">How does using KPIs + Audiences benefit you?<\/span><\/h2>\n<p><span style=\"font-weight: bold; color: #098558;\"><\/span><\/p>\n<ul>\n<li style=\"font-family: 'Open Sans'; font-size: 11pt;\">Decisions based on real data, not assumptions.<\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 11pt;\">Automatic user segmentation that saves time.<\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 11pt;\">Greater member loyalty and retention.<\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 11pt;\">Faster detection of opportunities and risks.<\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 11pt;\">All your information in one place.<\/li>\n<\/ul>\n<p style=\"margin: 0in; font-family: 'Open Sans'; font-size: 11.0pt;\">With KPIs + Audiences by Resasports, you\u2019ll have <strong>all the information you need to grow your center efficiently.<\/strong> Your decisions will be faster, your campaigns more effective, and your users more satisfied.<br \/><strong>Discover how it can help you optimize your daily operations and enhance your members\u2019 experience.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/resasports.com\/es\/demo\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Solicita tu demo gratuita&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#098558&#8243; button_border_radius=&#8221;3px&#8221; background_layout=&#8221;dark&#8221; background_layout_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; background_layout__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Resasports\u2019 KPIs and Audiences, access real-time metrics and automatically segment users to make data-driven decisions and improve the experience of your sports center.<\/p>\n","protected":false},"author":15,"featured_media":27559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-27890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-deportiva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPIs and Audiences in Resasports to Make Strategic Decisions in Your Gym<\/title>\n<meta name=\"description\" content=\"Discover KPIs and Audiences in Resasports with key metrics and user segmentation to optimize the management of your gym.\" \/>\n<meta name=\"robots\" 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