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In the competitive world of fitness centres, member loyalty is critical to success. But how can you keep your members engaged and happy for the long term? One effective strategy that is gaining popularity is User Generated Content (UGC). In this article, we will explore how you can use UGC to increase the loyalty of your sports centre’s members.<\/p>\n
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User Generated Content (UGC) refers to content, such as photos, videos, reviews and social media posts, created by the users of a service or product themselves. <\/strong>In the context of a sports centre, this includes images and videos of users participating in activities, sharing their fitness achievements and demonstrating their commitment to an active lifestyle.<\/p>\n <\/p>\n UGC offers a number of significant benefits for the loyalty of a sports centre’s members. Some of these benefits include:<\/p>\n <\/p>\n How can you encourage your members to create and share content? Here are some effective strategies:<\/p>\n Incentives: <\/strong>Offer incentives, such as discounts on memberships or products, to members who contribute high quality UGC.<\/p>\n<\/li>\n<\/ul>\n <\/p>\n UGC can be a powerful tool to enhance your marketing strategy. Here are some ways to integrate it:<\/p>\n <\/p>\n The sports centre “ActiveLife” launched a weekly challenge on its social media called the “Challenge of the week”. Each week, the sports centre proposed a new challenge related to fitness or wellness, such as running a certain distance, completing a specific exercise routine or trying a new training class.<\/p>\n Members of the sports centre were invited to participate in the challenge and share their achievements on social media using the hashtag #ActiveLifeChallenge. To encourage participation, weekly prizes were offered to members who demonstrated the most commitment and creativity in completing the challenge.<\/p>\n The UGC generated through this weekly challenge not only inspired other members to participate, but also attracted the attention of potential new customers who were interested in joining the sports centre to participate in the challenges and be part of an active and engaged community.<\/p>\n This example demonstrates how a sports centre can use UGC to increase member engagement, create a sense of community and attract new customers through fun and motivating social media challenges.\u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n It is important to measure the success of your UGC strategy and track the impact on member loyalty. Some key metrics to look at include social media engagement, customer retention rate and new member referrals.<\/p>\n To evaluate the effectiveness of your UGC strategy and understand its impact on member engagement, it is crucial to track and use relevant metrics. Some ways to measure and monitor the impact of UGC include:<\/strong><\/p>\n By combining this data with your business and member retention objectives, you will be able to more accurately assess the impact of UGC and make strategic adjustments as needed to optimise results. Remember that measurement and ongoing monitoring are critical to the long-term success of your UGC strategy at your venue.<\/p>\n <\/p>\n \u00a0<\/strong><\/p>\n User Generated Content (UGC) can be a powerful tool for increasing member loyalty at your sports centre. By engaging members and showcasing their real-life experiences, you can strengthen community ties, increase brand trust and improve long-term retention.<\/p>\n And another tool to improve the retention rate in your sports centre is a loyalty programme. In this ebook you will find the fundamental keys to create a loyalty plan that will help you improve your retention rate. Download it for free now!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”off|phone” _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#21405a 0%|rgba(33,64,90,0.74) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#21405a” background_color_gradient_end=”rgba(33,64,90,0.74)” background_image=”https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2021\/06\/top-section-bg-image.jpg” background_position=”top_center” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_phone=”0px|1em|0px|1em|false|true” custom_css_main_element=”display: flex;||align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#FFFFFF” header_2_font=”Raleway|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”2em” header_2_line_height=”1.2em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#f8af20″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_orientation=”center” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjMxIn19@” url_new_window=”on” button_text=”Download” _builder_version=”4.22.1″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#098558″ background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” button_alignment=”center” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/newweb.nubapp.com\/resasports\/wp-content\/uploads\/2023\/02\/smartmockups_le8gh1n4.png” alt=”Ebook-retenci\u00f3n-EN” title_text=”Ebook-retenci\u00f3n-EN” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Boost the loyalty of your sports centre’s members with UGC. Learn effective strategies and how to measure their impact.<\/p>\n","protected":false},"author":5,"featured_media":23505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[74],"tags":[],"yoast_head":"\nBenefits of UGC for member loyalty in your sports centre<\/strong><\/span><\/h2>\n
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Strategies to incentivise user content generation<\/strong><\/span><\/h2>\n
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Integration of UGC into the marketing strategy<\/strong><\/span><\/h2>\n
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Examples of strategy<\/strong><\/span><\/h2>\n
Measuring and monitoring impact<\/strong><\/span><\/h2>\n
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Shall we create a member retention plan for your sports centre?<\/span><\/h2>\n
Get it step by step with our ebook!<\/span><\/h4>\n