{"id":19694,"date":"2023-07-03T08:19:16","date_gmt":"2023-07-03T08:19:16","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resasports\/?p=19694"},"modified":"2023-10-23T10:31:10","modified_gmt":"2023-10-23T10:31:10","slug":"instagram-gym-strategy","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resasports\/en\/blog\/instagram-gym-strategy\/","title":{"rendered":"7 steps to create your gym’s Instagram strategy"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
In recent years, social media have become a key communication channel for any sector because through them you can maintain close contact with your users while reaching potential customers and publicising your gym. That’s why, in this post we tell you the 7 fundamental steps to create your gym’s Instagram strategy in an effective and practical way.<\/strong> Shall we get started?<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n <\/p>\n The first step in creating an Instagram strategy is to be clear about what you want to achieve.<\/strong> In other words, your strategy has to be focused on achieving certain marketing goals: do you want to achieve brand awareness, reach potential target customers, create an online community loyal to your brand, or are you going to use instagram to inform and educate your followers about fitness? Define the what and then prepare the how.<\/span><\/p>\n Although there are many different goals, you should focus on 2 or 3. Usually what you want to achieve with Instagram is:<\/span><\/p>\n You must be clear that for each objective you will design specific content<\/strong> that will help you to achieve it. That is why this first step is fundamental.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n <\/p>\n Once you are clear about what you want to achieve with your strategy, it is time to define your buyer personas.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” border_width_all=”3px” border_color_all=”#098558″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n What is a buyer persona?<\/strong><\/p>\n It is a fictitious representation of your potential customer, the one who might buy your services.<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n The target audience of your gym is very broad, so the message will not be the same for some as for others. Let’s look at it with an example: the audience who might come to the club to do strength training on their own is not the same as the audience who might come to a yoga session.<\/span><\/p>\n In addition, you must analyse and know very well all the profiles that make up your target audience<\/strong>: age, gender, objectives and needs, training preferences, purchasing power… In other words, don’t think of everyone. Correctly defining your buyer persona will allow you to create an effective strategy in tune with your gym.<\/span><\/p>\n A simple way to find out what kind of content they might be interested in is to identify what their pain points are<\/strong>:<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”off|phone” _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#21405a 0%|rgba(33,64,90,0.74) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#21405a” background_color_gradient_end=”rgba(33,64,90,0.74)” background_image=”https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2021\/06\/top-section-bg-image.jpg” background_position=”top_center” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_phone=”0px|1em|0px|1em|false|true” custom_css_main_element=”display: flex;||align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#FFFFFF” header_2_font=”Raleway|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”2em” header_2_line_height=”1.2em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#f8af20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4ODg5In19@” url_new_window=”on” button_text=”Download” _builder_version=”4.21.0″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/newweb.nubapp.com\/resasports\/wp-content\/uploads\/2023\/05\/Plan_de_marketing_resasports-removebg-preview.png” alt=”Ebook-plan-de-marketing-EN” title_text=”Plan_de_marketing_resasports-remov” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.21.0″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n7 steps to create your gym’s Instagram strategy<\/span><\/h2>\n
1. Define achievable and measurable objectives<\/h3>\n
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2. Define the target of your gym’s Instagram strategy<\/strong><\/h3>\n
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Let\u2019s create the marketing plan for your sports centre!<\/h3>\n
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3. Analyse competitors and similar accounts in the sector<\/strong><\/h3>\n