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With the wide range of offers available today, obtaining a new client is becoming more and more complicated, so gaining the loyalty of your clients becomes a crucial strategy in every sports centre<\/strong>. A client who remains, becomes a recurrent source of income, ensuring the profitability of your sports center.<\/span><\/p>\n Numerous sports associations have carried out studies on customer loyalty in sports centres as it is a widespread weakness. Below, we will look at some of the conclusions on five different aspects:<\/span><\/p>\n Keeping members in your centre can be a problem<\/strong>. This is a sector where there is a high turnover of users, often those who manage these centres have no idea why a member is leaving.<\/span><\/p>\n Sometimes the answer is simpler than many people think. You just need to pay attention to the routine of a day to understand what is going on in your sports centre.<\/span><\/p>\n In many cases, high turnover of members can be solved by paying attention to their needs and desires, which can be the key to improving your retention rates.<\/span><\/p>\n In any case, planning a customer loyalty strategy for your sports centre is essential<\/strong>. Here are 5 strategies that you can easily implement.<\/span><\/p>\n Perhaps, maintaining a close communication with your clients is one of the most relevant factors in retention<\/strong>. By doing so, you will not only make them feel valued and listened to, but you will also be able to anticipate their needs. In addition, this way you can get to know your users better, which will help you in the management of your sports centre.<\/span><\/p>\n Often gyms don’t stop to ask what a person’s purpose is when they join. Sometimes it may be to lose weight, sometimes it may be to improve fitness and muscle tone. In some rare cases, it is just an excuse to go to the gym to meet people.<\/span><\/p>\n In any case, your duty is to ask. This will allow you to have a clear idea of what your exact objective is so that you can satisfy your client’s needs and make them feel that your gym is taking care of what they want.<\/span><\/p>\n Keep your staff motivated and prioritize the user experience from the moment they arrive at your sports centre until they leave. Check your facilities and the treatment of your staff with your users as starting points.<\/span><\/p>\n While it is very important to ask about their objectives, it is also very likely that many of them will not be completely honest and will not confess their true motivations.<\/span><\/p>\n Therefore, you always have the possibility to observe the behaviour of your users. This will tell you more than any survey you can do. The attitude and energy of each user is different.<\/span><\/p>\n Depending on your business model, you will have to design strategies that are profitable and that will help you build customer loyalty<\/strong>. Offers, discounts, VIP cards and gifts, are some ideas that will help you in this process.<\/span><\/p>\n When creating an effective customer loyalty plan we must define criteria, for this you have to segment your customers, as not all of them are the same. Therefore, we propose to separate them according to their seniority as members in order to offer them benefits according to their needs.<\/span><\/p>\n Resasports example:<\/span><\/p>\n Never stop implementing new things in your gym. It’s the only way to make your customers feel that services are improving, foster a sense of belonging to a community and that there is a culture focused on service and member care – in other words, make them feel that you really care about them. A great way to do this is to create events, competitions or challenges in which your customers participate and feel even more a part of your sports centre and your community<\/strong>. If you can make your users feel a sense of belonging, you will be almost halfway there.<\/span><\/p>\n Nothing works better than a satisfied customer who recommends your center to someone else.<\/strong> Word of mouth is still essential today. You can design discounts for bringing in new recommended members or gifts such as T-shirts or promotional backpacks.<\/span><\/p>\n Social media is the trend of the moment, and gyms are a social network par excellence. If you can build a synergy between your customers, creating communities where they share interests, activities and favourable opinions, then you can build a synergy between them.<\/span><\/p>\n If you build such networks among your partners you will have two points in your favour. Firstly, you will have achieved a great promotional strategy, especially if they publish all this activity on their social media channels.<\/span><\/p>\n Secondly, you will create a loyalty mechanism, if your members build closer relationships with each other they will be more motivated to stay as members of a group in your gym.<\/span><\/p>\n An ideal way to show interest in them is to implement a gym management system. This technology allows you to have all the necessary information about your members. You can also provide them with innovative services such as the possibility of booking classes, access control to the gym areas, online payments, or personalised messaging with segmented information for each of your clients.<\/span><\/p>\n How can a management software like Resasports help you to get to know your users better?<\/strong><\/p>\n <\/span><\/p>\n By taking these points into consideration you are destined for success, you will make your members feel satisfied to be part of your sports centre and you will gain their loyalty.<\/span><\/p>\n So, while there are many customer loyalty strategies you can implement, not all of them will work as well in your fitness centre as they will in your competitors’<\/strong>. Therefore, it is important that you find the formula that best suits your style of gym and your needs.<\/span><\/p>\n However, if you are a bit lost and need a little help, don’t hesitate to request a demo. We will give you the advice you need to grow your sports centre. We will study your case in a personalised way and plan the most appropriate customer loyalty strategies for your sports centre. What are you waiting for to increase your centre’s profits?<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”off|phone” _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#21405a 0%|rgba(33,64,90,0.74) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#21405a” background_color_gradient_end=”rgba(33,64,90,0.74)” background_image=”https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2021\/06\/top-section-bg-image.jpg” background_position=”top_center” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_phone=”0px|1em|0px|1em|false|true” custom_css_main_element=”display: flex;||align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#FFFFFF” header_2_font=”Raleway|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”2em” header_2_line_height=”1.2em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#f8af20″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_orientation=”center” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/share.hsforms.com\/11G_rEPHFQq-sGXHSgywwjw3pmmg” url_new_window=”on” button_text=”Download” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” button_alignment=”center” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/newweb.nubapp.com\/resasports\/wp-content\/uploads\/2023\/11\/smartmockups_le8gmais.png” alt=”improve user retention sports centre” title_text=”improve user retention sports centre” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Working on customer loyalty in your sports centre is becoming crucial in the face of high competition. We show you 5 top strategies to do it.<\/p>\n","protected":false},"author":5,"featured_media":17439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[59],"tags":[],"yoast_head":"\nWhat do the statistics say about customer loyalty in sports centres?<\/h2>\n
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5 strategies to increase customer loyalty in a sports centre<\/h2>\n
1. Closer communication<\/h3>\n
2. Improves the service and the attention to user that you offer in your centre<\/h3>\n
3. Create exclusive offers and promotions for members<\/h3>\n
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4. Create events, competitions or challenges for your club’s users<\/span><\/strong><\/h3>\n
5. Turn your clients into ambassadors of your centre<\/h3>\n
Extra tip – Use a management software<\/h2>\n
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Let\u2019s create a customer retention strategy for your sports centre.<\/h2>\n
Download our free ebook<\/h3>\n<\/div>\n<\/div>\n