[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Corporate social responsibility has always been a key factor in the management<\/strong> of all types of businesses. However, only today has it reached peak importance. Therefore, in this article we will explain what it is, why you should take it into account and how to include a CSR strategy at your gym<\/strong>.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n You have probably always heard of CSR, but you may not know what it means. In that case, you should know that your sports establishment is in a position to offer a small contribution to a noble cause<\/strong>. As you know, businesses have influence and potential to help those who need it most. This is something that many are already offering.<\/span><\/p>\n <\/p>\n With this in mind, we can define it as a company\u2019s ability to adopt a social cause<\/strong>. It is not a matter of dedication, but of including certain activities and attitudes that aim to help those who are struggling for something specific. To this end, the help may be of a different nature:<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n These are three ways to help that go beyond money. If a financial donation is not feasible in your sports centre, you always have the option to contribute in another way. For example, experiential learning is very common in companies in the same sector, especially with targeted classes.<\/span><\/p>\n <\/p>\n But why is it important to include a CSR strategy in the management of your sports centre?<\/strong> Basically, for three reasons.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n As you can see, we have said \u201cmake your sector known\u201d, not your business (which is also true). However, we are not pursuing any advertising or self-serving purposes. The key is to show your community the importance of physical exercise and the difference between doing it at home and in a sports centre<\/strong>.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n We will always recommend you to go for innovative ideas.<\/strong> By doing so, you will create a path that other companies will join later. You will therefore assume a leadership position within your sector, which becomes even more valuable if it is related to a charitable purpose.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n If you want your centre to be truly inclusive, you must make it inclusive. With good staging, you can show that sport is not just for the few. Accessibility and tolerance are the order of the day, and will become (even more) indispensable in the future<\/strong>.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n In order to make your corporate social responsibility strategy successful, we are going to present you with a number of different techniques.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Who is your gym for? For all publics? If this is really the case, consider adopting inclusion measures for people with physical or mental disabilities<\/strong>. You know your sector and you know the importance of sport. So why leave deny these groups the ability to enjoy such activities? You have more power than you think.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n It is no secret that sport is closely linked to health. For this reason, it is in your best interest to push the relationship forward and let as many people as possible know about it. You can contribute with actions to promote<\/strong> good eating habits or offer free classes so that the collective in question has the possibility to learn first-hand how to train in a sports centre.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n This approach is our favourite, perhaps because we have seen its incredible potential. The focus should be on people\u2019s insecurity<\/strong>. Do you know how many of them don\u2019t go to a sports facility because they don\u2019t know how to use the machines and are embarrassed? An open day will help you attract them and show them how it works.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n Gyms continue to be a \u201cvetoed\u201d space for the elderly. It is true that this is not the de facto case, but very few go to these centres. However, there is an exceptionally large target group of retired people who are able to attend supervised classes<\/strong>. Get them interested and you will have the opportunity to promote active retirement.<\/span><\/p>\n <\/p>\n <\/p>\nCorporate Social Responsability: what it is and why it is important<\/span><\/h2>\n
\n
1. Make your sector known<\/strong><\/h4>\n
2. Breaking new ground<\/strong><\/h4>\n
3. Universalise your customers<\/strong><\/h4>\n
4 ideas on how you can start integrating CSR<\/span><\/strong><\/span><\/h2>\n
1. Inclusion and accessibility<\/strong><\/h4>\n
2. Health and wellbeing<\/strong><\/h4>\n
3. Open doors<\/strong><\/h4>\n
4. Active retirement<\/strong><\/h4>\n